It's the Moment

We're stepping up to create the changes that we want to see in cycling. After a year of turmoil, bikes have never been more popular as a means of exploration, excercise and adventure..

We reached out to our Giro Global Team athletes and gave them the freedom to create a video that encompasses their unique personality, perspective, and love for snow.

In the year of COVID and crazy California forest fires, you can imagine how something as simple as a bike packing trip can get turned upside down. And when things don't go as planned.