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See better. Ride Bolder.

See better. Ride Bolder.

See better. Ride Bolder.

VIVID KILLS FLAT LIGHT

VIVID lets you ride with the feeling of a bluebird day, even when the skies turn milky. An age-old problem for skiers and snowboarders is flat light—when clouds or haze compromise your ability to see terrain with the naked eye. Then your confidence diminishes. Our goal in creating VIVID was to kill flat light and give you high-contrast vision so you can read terrain clearly and ride more freely, more powerfully, and more decisively.

Without vs With Vivid

See Better.

Without vs With Vivid

Ride Bolder.

THE SCIENCE OF VIVID

HOW OUR INNOVATION WORKS

In partnership with ZEISS®, we created our patented VIVID technology to optimize vision in all snow-affected light environments. VIVID technology does this by blocking out the spectrum of light that creates flat light conditions. More importantly, VIVID allows in the spectrum of light that improves contrast in snow conditions—the blue light part of the spectrum. This is the VIVID difference. The result is maximum contrast to see the details of your terrain, while also providing full UV protection.