SCIENCE AND SOUL. What does it mean? To us, it’s about creating new ideas that enhance the ride. It has been the foundation for what we do throughout Giro Sport Design’s 30-year history. It’s the combination of the design and R&D that happens inside our Santa Cruz headquarters and the real life riding experiences (and revelations) that come with every new day in the mountains. Science and Soul come together to translate the pure human experience with the engines of science, math and technology. Through this process, we evolve and improve the connection between the riders and the ride. The results reveal themselves in the 2017 Giro Snow product line in the form of forward-thinking, innovative products tested and approved by our team of world-class skiers and snowboarders.
Drop in and discover how we’ve continued in our goal of enhancing the ride through science and soul for 2017.