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Australian Cyclists can Trade-in a helmet to Save 25% off a Giro MIPS-Equipped Cycling Helmet

Leader in cycling helmets partners with local Australian bike retailers to help consumers make the switch to MIPS-equipped helmets

Giro Sport Design has announced a helmet trade-in program* for Australian consumers through their independent local authorized Giro® cycling retailers. Beginning 11th October 2018 and continuing through to 22nd of November 2018, consumers may bring in their current cycling helmet to the retailer and exchange it for a 25% discount on Giro cycling helmets equipped with the MIPS Multi-directional Impact Protection System.

“We really believe in MIPS® Technology. Laboratory testing shows that MIPS may redirect energy and offer an additional measure of protection in certain impacts,” said Dain Zaffke, Giro Marketing Director. “We know that many consumers purchased helmets before MIPS technology was widely available or affordable. By partnering with local dealers, we are able to offer this 25% discount to help their loyal customers make the step up to a new helmet with MIPS technology.”


  • Promotion is effective 11th of October 2018 – 22th of November 2018 in Australia only.
  • Consumer brings in old cycling helmet to participating local bike dealer for trade-in.
  • In exchange for the old helmet, Consumer receives 25% discount at the time of trade-in on Giro MIPS cycling models at  point of sale.
  • Excludes Giro Aether MIPS helmet.
  • Dealer participation is not mandatory. Please see link below for a list of participating local retailers, or contact Sheppard  Cycles for more information: Tel +61 1300 883 305 or visit www.sheppardcycles.com
  • This promotion is not applicable with other promotions.