#OPTOUTSIDE

The Giro Online Store is Closing On Black Friday

At Giro everything we do is designed to enhance and champion the ride. That’s the spirit the company was founded on, and it’s still what motivates us to come into work everyday.

But more than anything, we just love to get outside and enjoy the ride.

That’s why we are joining REI and other retailers to #OptOutside on Black Friday. On November 27th, we are closing our online store to encourage you to spend the day outside as well.

The feeling of adventure means everything to us because we love the ride. It’s the way people cut loose, go out and live. It’s a way to transcend the work of necessity and experience the spirit of freedom. The ride is a feeling, and we are committed to that feeling. So on Black Friday, instead of standing in lines and hunting for bargains, we’ll be outside, moving through space, carving turns, and enjoying the ride.

Join us.