Giro, the cycling world’s design leader since 1985, will debut three new helmet models for 2012 at the summer tradeshows. Each model meets the specific needs of growing markets: The Reverb™ continues Giro’s dedication to expanding the options for urban cycling, the Feature™ responds to the changing face of off-road riding, and the Savant™ brings high-performance features to a wider audience.
“We find some of our greatest inspiration in the niches that make cycling such a vibrant, vital culture”, said Eric Richter, Giro Brand Manager. “With the 2012 collection, we’re bringing 3 new models to market that are targeted to growing segments of riders – urban, all-mountain, and recreational road – while also focusing on new forms and levels of performance and value. Each of these helmets gives riders a truly relevant option for style, fit and performance, while staying true to the essence of cycling and the simple joy of riding.”
Reverb™ MSRP $60
A fresh take on a classic shape, the Reverb™ features a light yet tough in-mold shell that wraps around to the inside of the helmet to resist dings and comes with a removable, cap-style visor that adds flair without compromising cooling. It is available in 3 sizes, and features a new Auto Loc™ self-adjusting fit system that makes it quick and easy to fit, even if you wear a cycling cap or skull cap under the helmet. The Reverb™ is the perfect helmet for the huge demand of urban cyclists and brings back the original Giro logo to match three retro color ways.
Feature™ MSRP $75
Designed to meet the new demands of gravity-inspired, all-mountain trail riding, the Feature™ starts with a new shape that combines a little more coverage than traditional trail helmets, and Giro’s proven In Form adjustable fit and stability system that cradles the skull in plush comfort. With edgy graphics and a distinctive profile, the Feature™ integrates vents that radiate heat up and out of the helmet – perfect for climbing at lower speeds.
Savant™ MSRP $90
With an impressive 25 Wind Tunnel vents and the comfortable convenience of Roc Loc® 5 fit and stability system, the Savant™ brings top-tier performance and technologies to a moderate price range. Distinctive Giro styling and color-matched details like padding and helmet straps expand the Savant’s appeal to both male and female cyclists.