GIRO LAUNCHES AEON HELMET AT TOUR OF FLANDERS

New helmet combining ultra-light weight and extreme ventilation debuts with Team Rabobank and Garmin-Cervélo

(25 March 2011– Scotts Valley, CA) – Giro, the cycling world’s design leader since 1985, has announced the launch of the Aeon. Combining the outstanding ventilation of the Tour de France-winning Ionos, the most ventilated helmet available, with the extreme low weight of the Prolight, the lightest CPSC-certified helmet available, the Aeon sets a new standard for all helmets.

“It wasn’t easy to improve on our existing helmets,” said Giro Senior Brand Manager Eric Richter. “But we took their best features, combined them with new technolgies, and optimized every component. The result is the Aeon, a helmet with the same category-defining ventilation of the Ionos, but 25% less weight.”

Giro attained their performance and safety goals by utilizing a variety of technologies perfected through rigorous testing in the Giro lab facilities. They began with an optimized helmet design which minimizes contact points with skull to enhance ventilation, and allows use of a lower density EPS for a 15% weight savings compared to similar helmets. The new Thermoformed SL Roll Cage™ helps the helmet to retain structure in the event of an impact, while allowing 24 larger Wind Tunnel™ Vents to actively move air through the helmet for maximum cooling. And the Roc Loc® 5 Fit System, which allows independent vertical and fit adjustment, is 40% lighter than the Roc Loc® 4 yet more durable.

It all adds up to the most technologically advanced helmet available, one that gives real-world performance benefits from improved thermoregulation and reduced weight. Cooler + lighter = faster.