GIRO HELMETS PROVIDE A WINNING FORMULA FOR TEAM GARMIN-BARRACUDA at 2012 GIRO D’ITALIA

Ryder Hesjedal stays cool in Giro Aeon™, becoming the first Canadian to win a Grand Tour event.

Giro, the cycling world’s design leader since 1985, is proud to be apart of the 2012 Giro d’Italia with Team Garmin-Barracuda and the overall champion, Ryder Hesjedal. Hesjedal became the first Canadian to win one of cycling’s Grand Tours, with impressive performances wearing the Giro Aeon™ in the high mountains of the Alps and Dolomites and a customized aerodynamic helmet in the prologue, team time trial (which Garmin-Barracuda won,) and final individual time trial.

“As a longtime supporter of the team, it’s an honor for Giro to be part of this historic moment,” said Eric Richter, Giro Senior Brand Manager. “It’s the first Grand Tour win for Garmin-Barracuda, the first Grand Tour win for a Canadian, and the first Grand Tour win in the Aeon™ helmet too! We are extremely proud to support the team’s commitment to performance and innovation, and to see it pay off with such a beautiful victory.”

The Giro Aeon™ is the most technologically advanced road helmet available, one that provides real-world performance benefits from improved thermoregulation and reduced weight. Giro attained their performance goals by utilizing a variety of technologies perfected through rigorous testing in “The Dome”, the multi-disciplinary helmet design center at its Scotts Valley, CA headquarters. They began with an optimized helmet design which minimizes contact area with the skull to enhance ventilation, and allows use of a lower density EPS for a 15% weight savings compared to similar helmets. The new Thermoformed SL Roll Cage™ helps the helmet to retain structure in the event of an impact, while allowing 24 larger Wind Tunnel™ Vents to actively move air through the helmet for maximum cooling. And the Roc Loc® 5 system, which allows independent vertical and fit adjustment, is 40% lighter than the previous system, while offering enhanced micro-adjustments to improve rider comfort.

For time trials, Giro worked with the team to create the sleekest helmet possible, based on input from the team and riders. The customized helmet for Team Garmin-Barracuda also utilizes advancements first developed for Giro’s Selector™ helmet, including the built-in eye shield’s vents and internal channels inside the helmet liner that work together to bring cooling airflow into the helmet.