New helmet redefining genre finds immediate success on road and track

Giro, the cycling world’s design leader since 1985, recently launched the Air Attack™ helmet, defining a new genre of road helmets that emphasizes aerodynamic efficiency as well as cooling power. The revolutionary helmet has already scored victories and podium appearances on the biggest stage, proving the performance benefits of this new form. In the Women’s Road Race in London, Marianne Vos wore the Air Attack™ to victory, surviving rainy conditions on a tough course to triumph in the sprint from a 3-woman breakaway and take the Gold medal. In addition to success on the road, Sarah Hammer wore the Air Attack to earn Silver in the Women’s Omnium, and Gregory Bauge of France wore a specially developed “track attack” version of the Air Attack™ with ear covers, earning a Silver medal in the Team and Individual Men’s Sprint events.

“We pushed hard to have the Air Attack™ ready for our top competitors because we knew this opportunity only comes once every four years,” said Eric Richter, Giro Senior Brand Manager. “It was an added bonus that we were able to showcase our graphic capabilities with Air Attacks that match our national team partners’ colors, but our true focus was providing the world’s best with “Free Speed.” The Air Attack™ produces a measurable aero advantage without sacrificing cooling power, and can make the difference between making the podium or having to wait another four years.”

With a systematic approach to design and wind tunnel–tested performance, the Air Attack™ benefits riders by reducing aerodynamic drag without sacrificing ventilation and cooling power. Taken together, these factors can help riders to use their power more efficiently, creating what Giro calls “Free Speed”. The Air Attack™ will be available in two versions – including one with a magnetically-anchored optical shield, with MSRP of $200 USD and $240 USD respectively (Available in Spring 2013).

Learn more about the Air Attack and Air Attack Shield