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An up-and-coming enduro racer road trips to a freeride mecca Words by Dain Zaffke Images by Robin O’Neill and Dain Zaffke “Why do you shave your legs?” We’re walking into the waiting room at the Cariboo Memorial Hospital in Williams… Read More
Words by Jered Gruber Images by Jered and Ashley Gruber A note from Giro: Our friends and amazing photographers Jered and Ashley Gruber chase the Tour de France each year in the quest of capturing the perfect image, and it’s… Read More
At Giro, the design process never ends. We’re always looking forward to the next iteration and always dreaming of ways to improve what we just created. And we love it when you dream of ways to improve our designs too—and… Read More
Giro Sport Design has partnered with Charge Bikes and SRAM to bring Grinduro back to Quincy, California. On Saturday, October 8, 650 riders will experience Grinduro’s unique blend of bike racing and festival good times. Registration opens on Sunday, April… Read More
The 2016 bike season is here, and we have a team of incredible athletes headed for the podium across every discipline. Whether they’re lining up for road racing Spring Classics, Enduro World Series events or the Ironman World Championships, the… Read More
Words and Photos by Jen Abercrombie Jen Abercrombie is the founder and host of the Sunday Social at Golden Saddle Cyclery. We were honored when she invited us to Los Angeles to participate on Feb 7, 2016. Here’s here recap… Read More
Words by Amanda Schaper Images by Jordan Clark Haggard There’s something really special about cyclocross. The high intensity, fast paced racing is some of the most exciting to spectate. Racers give it everything they have from start to finish, then… Read More
The Giro Online Store is Closing On Black Friday At Giro everything we do is designed to enhance and champion the ride. That’s the spirit the company was founded on, and it’s still what motivates us to come into work… Read More
Words by Dain Zaffke Images by Dan Milner and Dain Zaffke AN EIGHT-DAY EXPEDITION THROUGH THE SIMIEN HIGHLANDS Ethiopia has really big mountains. So it must have really great mountain biking, right? No one really knew, because no one had… Read More
Words by Dain Zaffke Photos by Jordan Haggard, Dusty Bermshot, and Dain Zaffke Whoa… Something special happened last week in Quincy, California. We might be biased, but seriously – now that the dust has settled from Grinduro, we think that… Read More
Click through the gallery above for more photos and stories. Words and Photos by James Startt I thought it was just about old bikes and handlebar mustaches. Boy was I wrong! I can’t really recall the first images I saw… Read More
The Silo is a new, environmentally conscious helmet option that features an exclusive new foam liner technology based around E-PLA, or Expanded Polylactic Acid. This “bio-foam” liner is derived from corn, with the potential to be made of grasses or… Read More
SCIENCE AND SOUL. These may seem like two completely disparate ideas, but throughout Giro’s 30-year history we’ve placed equal value on each. You will see the results of these two words merging as you browse the 2016 product collection. The… Read More
Introducing the #grinduroscholarship contest winners! From videos to songs to cookies, the creative entries were over-the-top entertaining. It was a tough group to choose from, but the winners have been selected, and they’re excited to share their winning entries with… Read More
Giro is bringing reflectivity into their footwear collection in an eye-catching way that helps keep you visible on the streets. Both the Empire ACC and the Republic LX are now offered in a new colorway with an innovative reflective coating… Read More
Giro Sport Design has announced the Chrono collection of high performance apparel for men and women. The line debuts with an early release of the Chrono Pro level available in select retailers now, to be joined by Chrono Expert and… Read More
Giro Sport Design has announced the Montaro MIPS and women’s Montara MIPS helmets. The helmets feature excellent ventilation and superior sweat management, with a sleek silhouette that offers more coverage than a traditional XC helmet. Despite this confident, full coverage,… Read More
FULL SCHOLARSHIP WORTH $2000: FREE ENTRY! FREE TRAVEL! FREE GRINDURO MERCH! AND EXTRA SPECIAL GIRO SHOES! If you’re a younger rider and can’t quite afford to get yourself to Grinduro, then the Grinduro Scholarship is for you. Applying for the… Read More
Words by Jered Gruber Images by Jered and Ashley Gruber Let’s say the Tour averages 100 miles per day for three weeks. That makes a grand total of 2,100 miles. Now, imagine people stretched across every piece of those 2,100… Read More
Did you miss out on registering for the Downieville Classic All Mountain race? Most people did. It’s limited to 200 total entries, and this year it sold out in 20 seconds. If you weren’t on it, you were out of… Read More
Below is our response to editors at Bike Radar regarding the editorial feature titled “Best aero road helmets: tunnel- and road-tested.” In addition to our response, we understand that Faster (the facility where the testing was conducted) has also submitted… Read More
Every Giro helmet is equipped with a liner that deforms on impact and reduces the transfer of energy to the brain. Now a new helmet technology called the Multi-Directional Impact Protection System (MIPS) is taking the redirection of energy a… Read More
Synthe was the first helmet in the peloton to offer winning aerodynamics with impressive ventilation, all at a weight that rivaled the lightest options. But the design team focused on making it even better, and incorporating a new technology called… Read More
L’Eroica is an event that celebrates the romance of cycling’s past. Rooted in history, L’Eroica was founded in 1997 in Italy to allow people to reconnect with cycling’s heritage, which inspired so much in Italian literature, culture, and music. This… Read More
A NEW KIND OF BIKE RACE | QUINCY, CA | 10 10 15 On October 10, the world will be introduced to Grinduro, a new format of bike racing that combines the best elements of a mountain bike enduro and… Read More
The Season Starts Strong for Team Katusha The 2015 road racing season is underway, and few teams have been as successful as Team Katusha. Already the team has raced to 14 victories, with 10 of those coming from a single,… Read More
L’Eroica is an event that celebrates the romance of cycling’s past. Rooted in history, L’Eroica was founded in 1997 in Italy to allow people to reconnect with cycling’s heritage, which inspired so much in Italian literature, culture, and music. L’Eroica… Read More
Giro is actively engaged in policing the marketplace in an effort to reduce counterfeits of our designs and products. For Giro, “Brand Protection is Consumer Protection.” Authentic Giro bicycle helmets are all keenly designed to meet or exceed applicable test… Read More
Cycling’s Design Leader Offers “60 Days to Decide” Comfort Guarantee for Bib Shorts and Cycling Shorts With Chamois Giro Sport Design has launched a 60 Days to Decide comfort guarantee program for all Giro bib shorts and cycling shorts featuring… Read More
The UCI Cyclocross World Championships were held over the weekend in Tábor, Czech Republic. The conditions were tough as the course was covered in mud and ice, favoring the most technically skilled riders. Giro Sport Design was prominent in all… Read More
They say everything is bigger in Texas, and after spending a few days in the Lone Star State for the 2015 Cyclocross National Championships, we couldn’t agree more. Bigger passion. Bigger fields. Bigger weather extremes. Bigger parties. Bigger drama. There… Read More
In February 2013, Louisville, KY, hosted the Elite Cyclocross World Championships, marking the first time they had ever been held on USA soil. No longer was Louisville just about derby, fried chicken, and baseball bats: it was officially on the… Read More
Susan B. Anthony once said, “I stand and rejoice every time I see a woman ride by on a wheel…the picture of free, untrammeled womanhood.” At Giro, we couldn’t agree more. Through our product offerings and athlete sponsorships, we have… Read More
Jared Graves Wins EWS World Championship Enduro racing has become the most favored and fastest growing mountain bike discipline. It quickly gained popularity because this race format mimics how you might ride a mountain bike with your friends. You’re out… Read More
We are honored that so many cycling World Champions have chosen to ride with Giro. This year, our products were used by champions in multiple disciplines and age groups, by men and women alike. We would like to extend congratulations… Read More
With news of an avalanche in Chile that took the lives of two skiers this week, we were deeply saddened to learn of the tragic loss of J.P. Auclair, a pioneering skier and longtime Giro athlete, as well as his… Read More
Giro has been made aware of the fact that some customers are experiencing quality issues with their Terraduro/Terradura shoes. It’s frustrating to hear this, but we’re here to make it right. What Happened: Nearly all offroad cycling shoes are constructed… Read More
Last week Giro made the annual trek to Las Vegas for the Interbike tradeshow. It was an exciting week in the desert filled with product debuts, celebrity appearances, and world-class racing. The week started in Boulder City at Outdoor Demo,… Read More
Giro is a longtime supporter of cyclocross racing and the athletes who compete in this exciting sport. Given the opportunity to get involved with this year’s CrossVegas, one of the highest profile and most exciting cyclocross races in the US,… Read More
Giro Sport Design has launched the Empire VR90 shoe, representing the latest example of technical innovation and functional style in cycling footwear. The laced one-piece upper, Easton® EC90™ full carbon outsole, and Vibram Mont rubber tread combine to provide unrivaled… Read More
Giro’s Empire SLX and Rumble VR were announced yesterday as winners of the prestigious Eurobike Award for 2014. Giro just launched into the cycling footwear category in 2012 and has quickly become cycling’s design leader. These awards from the cycling… Read More
Partnership results in cycling helmet featuring ecologically sensitive cork liner & aluminum shell. Philippe Starck, a preeminent industrial designer and artist, launched a range of e-bikes for urban cyclists at this year’s Eurobike trade show. The bike brand, S+ARCKBIKE, was… Read More
Giro Sport Design has announced a new partnership with MIPS Technologies. After years of collaboration researching and validating new technologies to further reduce impact energy, Giro will introduce new helmets in three key categories (Road, Mountain and Urban) that employ… Read More
Latest Footwear from Leader in Cycling Design Delivers Performance in Cold, Wet Conditions with Outdoor-inspired Style. Giro Sport Design has announced the launch of the Alpineduro™ shoe, Giro’s first winter-specific cycling shoe. With a waterproof design, Primaloft® insulation and Vibram®… Read More
Congratulations to Jared Graves of team Yeti Cycles on winning the sixth round of the Enduro World Series in Whistler, Canada. Graves now has a commanding lead in the EWS series with one event remaining. Graves’ day started out poorly… Read More
Congratulations to Marianne Vos of the RaboLiv team on winning the inaugural La Course by Le Tour de France. Vos perfectly timed her sprint on the Champs-Élysées, winning the most prestigious race in women’s cycling. “This avenue is the world… Read More
Team Katusha is off to a really great start at the Tour de France. Joaquim “Purito” Rodriguez has a commanding lead of the Mountains Classification (and the hallowed polka dot jersey) and teammate Alexander Kristoff powered to victory on stage… Read More
The 25th edition of the Giro Rosa runs from July 4th to July 13th 2014, and we’re excited to see the world’s best racers line up for this prestigious women’s stage race, including World Champion Marianne Vos of the RaboLiv… Read More
We’re excited to be supporting the riders of BMC Racing Team, IAM Cycling Team and Katusha Cycling Team as they set out to conquer the world’s greatest bike race, the Tour de France. With a new generation of riders like… Read More
Giro Sport Design has announced the Synthe™, an advanced cycling helmet design that can enhance a rider’s efficiency by reducing aerodynamic drag while offering increased cooling power. With aerodynamic efficiency that bests Giro’s genre-creating Air Attack™ helmet in Giro’s wind… Read More
The month of May offers some of our favorite races of the season, one taking place in our backyard and the other to which we owe our name. Amgen Tour of California: May 11th – 18th The ninth edition of… Read More
Jared Graves is one of the most well-rounded riders in mountain biking with success in 4X, downhill, BMX and now enduro. We visited Graves’ hometown and explored Queensland, Australia, (with American enduro haunch Adam Craig and Kiwi freeride star Kelly… Read More
