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MEDIA CONTACT: MARK RIEDY
Email: mark@trueoverdrive.comPhone: 415.302.2923
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Adam Craig Gets the SSCXWC Three-Peat in the Synthe Helmet

In February 2013, Louisville, KY, hosted the Elite Cyclocross World Championships, marking the first time they had ever been held on USA soil. No longer was Louisville just about derby, fried chicken, and baseball bats: it was officially on the Read More

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Ladies Weekend at the CTS/Giro Women’s Cycling Camp

Susan B. Anthony once said, “I stand and rejoice every time I see a woman ride by on a wheel…the picture of free, untrammeled womanhood.” At Giro, we couldn’t agree more. Through our product offerings and athlete sponsorships, we have Read More

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Jared Graves Wins EWS World Championship

Jared Graves Wins EWS World Championship Enduro racing has become the most favored and fastest growing mountain bike discipline. It quickly gained popularity because this race format mimics how you might ride a mountain bike with your friends. You’re out Read More

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Congratulations to the World Champions who Choose Giro!

We are honored that so many cycling World Champions have chosen to ride with Giro. This year, our products were used by champions in multiple disciplines and age groups, by men and women alike. We would like to extend congratulations Read More

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J.P. Auclair Skier – Pioneer – Friend

With news of an avalanche in Chile that took the lives of two skiers this week, we were deeply saddened to learn of the tragic loss of J.P. Auclair, a pioneering skier and longtime Giro athlete, as well as his Read More

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Statement From Giro Regarding Terraduro Shoe Delamination

Giro has been made aware of the fact that some customers are experiencing quality issues with their Terraduro/Terradura shoes. It’s frustrating to hear this, but we’re here to make it right. What Happened: Nearly all offroad cycling shoes are constructed Read More

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Giro Shines in the City of Lights at Interbike

Last week Giro made the annual trek to Las Vegas for the Interbike tradeshow. It was an exciting week in the desert filled with product debuts, celebrity appearances, and world-class racing. The week started in Boulder City at Outdoor Demo, Read More

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Statement From Giro Regarding 2014 CrossVegas Race

Giro is a longtime supporter of cyclocross racing and the athletes who compete in this exciting sport. Given the opportunity to get involved with this year’s CrossVegas, one of the highest profile and most exciting cyclocross races in the US, Read More

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Introducing the Empire VR90 with Vibram

Giro Sport Design has launched the Empire VR90 shoe, representing the latest example of technical innovation and functional style in cycling footwear. The laced one-piece upper, Easton® EC90™ full carbon outsole, and Vibram Mont rubber tread combine to provide unrivaled Read More

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Giro Wins Two Eurobike Awards for Footwear

Giro’s Empire SLX and Rumble VR were announced yesterday as winners of the prestigious Eurobike Award for 2014. Giro just launched into the cycling footwear category in 2012 and has quickly become cycling’s design leader. These awards from the cycling Read More

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Giro Sport Design Collaborates With Philippe Starck

Partnership results in cycling helmet featuring ecologically sensitive cork liner & aluminum shell. Philippe Starck, a preeminent industrial designer and artist, launched a range of e-bikes for urban cyclists at this year’s Eurobike trade show. The bike brand, S+ARCKBIKE, was Read More

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GIRO PARTNERS WITH MIPS TECHNOLOGIES

Giro Sport Design has announced a new partnership with MIPS Technologies. After years of collaboration researching and validating new technologies to further reduce impact energy, Giro will introduce new helmets in three key categories (Road, Mountain and Urban) that employ Read More

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GIRO LAUNCHES ALPINEDURO WINTER CYCLING SHOE

Latest Footwear from Leader in Cycling Design Delivers Performance in Cold, Wet Conditions with Outdoor-inspired Style. Giro Sport Design has announced the launch of the Alpineduro™ shoe, Giro’s first winter-specific cycling shoe. With a waterproof design, Primaloft® insulation and Vibram® Read More

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Congratulations to Jared Graves of team Yeti Cycles on winning the sixth round of the Enduro World Series

Congratulations to Jared Graves of team Yeti Cycles on winning the sixth round of the Enduro World Series in Whistler, Canada. Graves now has a commanding lead in the EWS series with one event remaining. Graves’ day started out poorly Read More

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Congratulations to Marianne Vos of the RaboLiv team on winning the inaugural La Course by Le Tour de France

Congratulations to Marianne Vos of the RaboLiv team on winning the inaugural La Course by Le Tour de France. Vos perfectly timed her sprint on the Champs-Élysées, winning the most prestigious race in women’s cycling. “This avenue is the world Read More

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TEAM KATUSHA RIDING STRONG AT THE TOUR DE FRANCE

Team Katusha is off to a really great start at the Tour de France. Joaquim “Purito” Rodriguez has a commanding lead of the Mountains Classification (and the hallowed polka dot jersey) and teammate Alexander Kristoff powered to victory on stage Read More

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Marianne Vos Takes on the Giro Rosa

The 25th edition of the Giro Rosa runs from July 4th to July 13th 2014, and we’re excited to see the world’s best racers line up for this prestigious women’s stage race, including World Champion Marianne Vos of the RaboLiv Read More

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Tour de France 2014

We’re excited to be supporting the riders of BMC Racing Team, IAM Cycling Team and Katusha Cycling Team as they set out to conquer the world’s greatest bike race, the Tour de France. With a new generation of riders like Read More

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GIRO LAUNCHES NEW SYNTHE HELMET

Giro Sport Design has announced the Synthe™, an advanced cycling helmet design that can enhance a rider’s efficiency by reducing aerodynamic drag while offering increased cooling power. With aerodynamic efficiency that bests Giro’s genre-creating Air Attack™ helmet in Giro’s wind Read More

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FOLLOW THE BIGGEST RACES WITH GIRO

The month of May offers some of our favorite races of the season, one taking place in our backyard and the other to which we owe our name. Amgen Tour of California: May 11th – 18th The ninth edition of Read More

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Top Giro-sponsored Riders Off to a Winning Start in April

The opening round of the 2014 UCI Mountain Bike World Cup season took place on April 12th – 13th in Pietermaritzburg, South Africa. Aaron Gwin couldn’t have had a better start to his Downhill season as he captured the top Read More

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Australian Adventure

Jared Graves is one of the most well-rounded riders in mountain biking with success in 4X, downhill, BMX and now enduro. We visited Graves’ hometown and explored Queensland, Australia, (with American enduro haunch Adam Craig and Kiwi freeride star Kelly Read More

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GIRO CELEBRATES LAUNCH OF WOMEN’S APPAREL LINE WITH TRIP GIVEAWAY

Giro, the leader in innovative design for riders since 1985, has announced a giveaway with inGamba Tours to celebrate the launch of their New Road women’s line of apparel. The winning entrant will receive airfare and a full ride with Read More

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GIRO EXPANDS NEW ROAD APPAREL LINE FOR SPRING 2014

Giro is significantly expanding their range of New Road cycling apparel offerings for Spring 2014, including new styles for Men plus a highly-­‐anticipated Women’s line. Since the debut of Giro New Road apparel in Spring 2013, the line has found Read More

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GIRO SPONSORS NATIONAL INTERSCHOLASTIC CYCLING ASSOCIATION

Giro Sport Design has announced it will sponsor the National Interscholastic Cycling Association (NICA) at the Gold level, as the official helmet brand of NICA. Sponsorship will include product and financial support. “Supporting both mountain biking and youth development has Read More

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GIRO EXPANDS NEW ROAD APPAREL LINE FOR FALL 2013

Innovative cycling apparel line expands, giving riders more options in performance and style.

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Giro Confirms Helmet Category Leadership with New 2014 Models

Cipher and Aspect continue Giro’s history of design innovation and market-leading technolgy.

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Giro Refines and Expands Cycling Footwear Range for 2014

15 New Models for More Choices in Performance and Style from Fastest Growing Brand

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Giro New Road Wins Eurobike Award 2013

Giro New Road Bib Undershort recognized for innovation and excellence.

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Giro Defines and Expands Cycling Helmet Range for 2014

11 New Models Including Road, Full-face MTB, Recreational and Youth Offerings Giro, the cycling world’s design leader, is expanding its helmet range with eleven new offerings for 2014. From an innovative full-face helmet with new impact management technology for freeride Read More

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Giro Aeon Wins Bicycling Magazine Editors’ Choice for Premium Helmets

Two years after its introduction at the Spring Classics, the Giro Aeon beat out stiff competition to win the coveted Bicycling Magazine Editors’ Choice Award for Premium Helmets. Bicycling Magazine is the most widely read cycling magazine in the world, Read More

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GIRO SPORT DESIGN TO SPONSOR LUNA CHIX PRO TEAM

Giro provides helmets and gloves to longest-running professional MTB team through 2016 Giro Sport Design, the cycling world’s design leader since 1985, today announced it will sponsor the LUNA Chix Pro Team with helmets and gloves through 2016. As the Read More

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EASTON-BELL SPORTS APPOINTS ZYRO LIMITED EXCLUSIVE UK DISTRIBUTOR

Largest privately owned cycling parts and accessories distributor in UK&I to oversee distribution and sales growth for Giro, Bell, Blackburn, and Easton Cycling Easton-Bell Sports has appointed Zyro Limited (Yorkshire, UK) as its exclusive UK distributor for the company’s Giro, Read More

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GIRO SPORT DESIGN LAUNCHES NEW ROAD APPAREL LINE

Riding is more than a race. Giro, the cycling world’s design leader since 1985, will launch the Giro New Road line Spring 2013, providing cyclists with a new choice in performance apparel. Reflecting the changing face of cycling, Giro New Read More

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Team Rapha-FOCUS and Cannondale-Cyclocrossworld.com Riders Find Success With Giro Sport Design at USA Cyclo-Cross National Championships

Riders from Team Rapha-FOCUS and Cannondale-Cyclocrossworld.com found success at the 2013 USA Cyclo-Cross National Championships in helmets, gloves, and footwear from Giro Sport Design. In the Men’s Junior event, Logan Owen dominated the field to capture his 8th National title, Read More

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GIRO SPORT DESIGN CONTINUES LEGACY OF SPONSORING TOP PROFESSIONALS

Giro expands helmet and footwear sponsorship of the world’s best road, dirt, multi-sport, and track athletes. Giro Sport Design, the cycling world’s design leader, has released their list of sponsored professional athletes for 2013. With a mission to create products Read More

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GIRO SPORT DESIGN LAUNCHES “FIRST FRIDAY 50” LIMITED-EDITION PRODUCT DESIGNS VIA FACEBOOK

Monthly release will be available worldwide, exclusively for Giro fans on Facebook Giro Sport Design, the cycling world’s design leader, has announced a monthly release of limited-edition products, available exclusively for their fans on Facebook. The First Friday 50 program Read More

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LEANDA CAVE WINS IRONMAN WORLD CHAMPIONSHIPS WITH GIRO

Cave wins women’s title while Andreas Raelert places 2nd in men’s event, both in Giro Air Attack™ and triathlon Giro triathlon footwear. Just more than a month after winning 70.3 Worlds, Leanda Cave has done the double, claiming the Ironman Read More

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JEREMY POWERS (RAPHA-FOCUS) AND SANNE VAN PAASSEN (RABOBANK-GIANT) WIN CROSS VEGAS WITH GIRO

National Champion Powers wins in the Aeon and Gauge while Van Paassen gives the Air Attack its first CX victory.

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GIRO DEBUTS EXPANDED WOMEN’S SERIES™ HELMET LINE

Five new models create a leading collection of road, MTB and recreational cycling helmets that cover more styles with comfort, performance and value in mind for Women

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GIRO RELEASES EMPIRE™ PERFORMANCE CYCLING SHOE

Emerging leader in cycling footwear develops lightweight, premium performance cycling shoe designed with input from Taylor Phinney for 2012 Giro d’Italia and London Olympics.

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GIRO LAUNCHES FOUR NEW MODELS FOR OFF-ROAD RIDING

New all-mountain and multi-purpose trail shoes build on commercial and critical success of footwear line, providing a better connection to the pedals for more riders.

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GIRO AIR ATTACK™ STRIKES GOLD

New helmet redefining genre finds immediate success on road and track.

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GIRO AIR ATTACK HELMET – A SHIFT IN FORM TO GAIN “FREE SPEED”

Giro announces the all-new Air Attack™, a revolutionary helmet combining aerodynamically efficient design with patent pending Roc Loc® Air system that enhances fit, comfort and cooling power to optimize rider efficiency.

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GIRO HELMETS PROVIDE A WINNING FORMULA FOR TEAM GARMIN-BARRACUDA at 2012 GIRO D’ITALIA

Ryder Hesjedal stays cool in Giro Aeon™, becoming the first Canadian to win a Grand Tour event.

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GIRO ENTERS TRIATHLON FOOTWEAR MARKET

Giro brings proven style and technology of footwear line to triathlon with Mele™ Tri and Facet™ Tri.

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GIRO LAUNCHES REVERB™ HELMET

Reverb™ brings Giro’s proven style and technology to growing urban market.

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GIRO LAUNCHES THREE NEW HELMETS FOR 2012

Reverb, Savant, and Feature each bring Giro’s proven style and technology to growing market segmentsGiro set to begin delivering Prolight Racing Helmet to retailers in Europe and the United States.

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GIRO REFINES AND EXPANDS INNOVATIVE GLOVE LINE FOR 2012

New additions for women’s, winter, and kids’ gloves build on remarkable first year reception.

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Team Garmin-Cervélo wins stage 2 of the 2011 Tour de France

American team claims first Tour win, World Champion Thor Hushovd claims yellow jersey.

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