ENHANCE CONTRAST, BOOST CONFIDENCE.

VIVID™ is a patented lens technology—developed by Giro in partnership with ZEISS Optics—that improves the visual experience on snow by enhancing contrast and definition. VIVID reduces eyestrain, improves reaction time, boosts confidence and delivers precise vision without color over saturation.

HOW VIVID WORKS

VIVID™ was developed by Giro in partnership with Zeiss
Optics, the global authority in quality optics. This
patented lens technology is based on decades of
studying the visual experience on snow. Conventional
goggles and sunglasses are designed to eliminate blue
light. The long held belief was that blue light = bad
light. But here’s the thing: snow isn’t white… as the
most reflective surface on Earth, snow is actually blue.
Our research proves that seeing this blue light is
fundamental in processing terrain on snow. VIVID Lens
Technology effectively manipulates blue light by letting
in contrast enhancing blue light, while blocking 
harmful UV light. VIVID essentially filters out the haze
and frees your eyes to spot your line and focus on
enjoying your experience.

The Days of Haze are Over...

SUN / HIGH ALPINE

MIXED SUN / CLOUDS

STORM / LOW LIGHT

2018 VIVID COLLECTION

VIVID Lens Technology is featured on Giro’s complete line of premium goggles. With nine models in total, we have Vivid-equipped options for any skier or snowboarder, male or female, from riding groomers to lapping the park to backcountry adventures.

VIVID LENS OFFERING

VIVID lenses perform in a very wide range of light conditions with tints optimized for Full Sun, Everyday Mixed Conditions and in Low Light or Storm conditions. Giro offers a full assortment of performance-engineered VIVID lenses with Optics by ZEISS in a wide range of lens tints to enhance your vision and experience in conditions ranging from bluebird to dark and stormy. Every lens filters 100% of harmful UV light, and feature durable coatings that resist fogging and scratches. Lens flash mirror coatings tune light transmission for a wide offering of lens for optimal vision in any condition.